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Blick Art Materials

Blick Art Materials

Blick Art Materials recently opened their doors at their new location in New York City.  The new store offers an environment that entices and appeals to their creative customers by utilizing artistic design and digital applications.

With a highly visible location on the corner of 20th and 6th Avenue, Blick’s objective was to attract passerby traffic in a meaningful and memorable way.  They also wanted a way to connect with the art community through impressionable graphics and video that would be showcased on their storefront windows.

The management team of Blick reached out to GableSigns to help them create a plan to bring their vision to life. The complete solution encompassed traditional signage and dynamic digital displays.

For maximum exposure for the busy corner storefront, two dynamic high resolution GableVision LED Digital Displays were installed. Each VisionPro™ Display has a 6mm pixel pitch which shows clear and beautiful detailed content.

Other branding initiatives included a very large color changing letter “B”, showcased in the storefront window and is designed to reflect the multitude of color products sold at Blick.  GableSigns also provided a larger-than-life pencil container, which holds artist materials like brushes and pencils.   Each piece, ranging in size from 4’ to 6’, was carefully hand carved out of sign foam and then painted to give it the appearance of an artist’s toolkit.

“It has been a pleasure to work with such creative people on this project. The Blick Management Team is very innovative and embraces new technologies to help give their customers a truly unique experience,” Stephen Gottlich, GableSigns.


Blick Art Materials: Since 1911, artists have turned to Blick for dependable savings, a huge selection, and fine customer service on art supplies. Blick Art Materials are one of the largest and oldest providers of art supplies in the United States. Their  products cater to the full spectrum of artists - the youngest child ready to scribble with his or her first crayon to well-known, gallery-represented professionals. Their extensive selection, competitive prices, and superior customer service makes them the choice for professional and amateur artists, art educators, architects, designers, students, hobbyists, or anyone requiring quality art materials for work or pleasure.

GableSigns:  GableSigns is a Maryland-based company that specializes in the development, manufacturing, and installation of custom sign and architectural graphics projects throughout the United States and beyond. With over 30 years in business, the company began as a home-based enterprise in 1980 and has since grown to employ over 150 sign industry professionals and craftsmen.

GableVision: GableVision is a unique blend of technology, digital components, and digital marketing artistry, offered by GableSigns & Graphics, Inc.

Project Details

Client
Blick Art Materials

Designer
GableSigns, Inc.

Location
New York City, New York